Legal

Privacy Policy

Effective Date: May 4, 2026  ·  Governing Law: State of California, County of Los Angeles

This Privacy Policy describes how Arêthlete ("we," "us," or "our") collects, uses, and shares information about you when you use our platform, products, and services ("Services"). By using the Services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect the following types of information:

• Account information: Name, email address, and password when you register
• Usage data: How you interact with our AI coaching systems, content, and features
• Performance data: Goals, tracking inputs, and coaching session data you provide
• Device & technical data: IP address, browser type, operating system, and access times
• Connected platform data: If you connect social accounts (Instagram, TikTok, YouTube), we access only the data necessary to provide the Services

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Services
• Personalize your AI coaching experience
• Publish and schedule content on connected platforms at your direction
• Send service-related communications and updates
• Analyze usage patterns to improve product performance
• Comply with legal obligations

Social Platform Integrations

When you connect third-party accounts (Meta, Instagram, TikTok, YouTube, Google), we access your data solely to perform actions you authorize — such as publishing content or retrieving analytics. We do not sell or share your social platform data with third parties. You may disconnect these integrations at any time.

Data Sharing

We do not sell your personal information. We may share your information with:

• Service providers: Third parties who assist in operating our platform (e.g., cloud hosting, analytics)
• Legal requirements: When required by law, regulation, or legal process
• Business transfers: In connection with a merger, acquisition, or sale of assets

Data Retention

We retain your information for as long as your account is active or as needed to provide the Services. You may request deletion of your account and associated data by contacting us at [email protected].

Security

We implement industry-standard security measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use strong passwords and protect your account credentials.

Your Rights (California Residents)

Under the California Consumer Privacy Act (CCPA), you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale of personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at [email protected].

Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and support marketing efforts. You can control cookie settings through your browser. Disabling cookies may affect the functionality of some features.

Children's Privacy

The Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised effective date. Continued use of the Services after changes constitutes acceptance of the updated policy.

Governing Law

This Privacy Policy is governed by the laws of the State of California. Any disputes arising under this policy shall be resolved in Los Angeles County, California.